Posted June 15, 2010 by The Underground Staff in Culture

Salem Web Network buys GodTube.com and tangle.com

Salem Web Network has acquired GodTube.com and tangle.com, affirming its leadership in Christian content online, as well as in radio and publishing.

Salem Web Network is part of Salem Communications Corporation, a leader in U.S. radio broadcasting, online content and media focused on Christian and family content, Market Watch said.

SCC owns 96 radio stations, with 58 of them in 22 of the top 25 markets. They also own Salem Radio Network which syndicates programming to some 2,000 radio stations; and Salem Media Representatives, a nationwide media advertising sales company, Market Watch said.

Salem Web Network provides conservative Christian content.  Under its wing are Christianity.com, Crosswalk.com, OnePlace.com, Hot Air.com and BibleStudyTools.com, Market Watch said.

With the acquisition of GodTube.com and tangle.com, SCC will command the largest Christian online video sharing network and the largest Christian social network with some 1 million visitors monthly, and some 800,000 registered users, MarketWatch said.

GodTube.com and tangle.com together provide a social network connecting Christians, videos, music by leading Christian musical artists, bible reading online, and a Prayer Wall where people can upload their prayer requests, Christian Post said.

Tom Perrault, senior vice president of Salem Web Network called both brands pioneers, and said “…we have plans to aggressively grow both over the next several years,” Christian Post said.

Rick Killingsworth, the network’s executive vice president of New Media, said the sites will provide professional quality videos for users, which as of now is a niche that can be exploited in network content, Christian Post said.

Killingsworth said, “This acquisition gives us the leadership position overnight, while also opening up significant new multi-media advertising opportunities,” Christian Post said.

Currently, trends indicate some 33 billion video views, as opposed to 15 billion searches monthly, with U.S. consumers watching videos online at an average 12.71 hours monthly, Market Watch said.