“The Marketing Strategies of Jesus Christ” by Darren Shearer
If Jesus Christ taught a class on marketing, what might he say? That is the question explored in Darren Shearer’s new book, “Marketing Like Jesus: 25 Strategies to Change the World.”
A Christian business owner and military veteran entrepreneur, Darren Shearer is also the host of a new business podcast on iTunes titled, “Marketing Like Jesus,” where leaders in business, nonprofits, churches, education, and government share how they are changing the world for good by applying the same marketing strategies used by Jesus Christ.
Whether as a businessperson trying to sell more products or services, a non-profit leader trying to recruit more donors and volunteers, a pastor trying to get more members, a politician trying to win more votes, or as a thought leader trying to gain acceptance of an idea… Jesus has provided the greatest model for us to influence the world around us.
Considering that one out of every three people in the world claims to be a follower of Jesus, he is unquestionably the greatest marketer in history.
In “Marketing Like Jesus,” readers will discover 25 marketing strategies that Jesus used to change the world, including specific examples from the four Gospels of how he applied each one. Here are a few examples:
– Strategy #1 — “Transcend Dead Traditions”
– Strategy #6 — “Define Your Target Group”
– Strategy #12 — “Take Control of Your Brand”
– Strategy #18 — “Be Proud to Ask Big”
Readers will also learn how other people and organizations have successfully applied the “ marketing Like Jesus” strategies in business, nonprofits/churches, government, education, and entertainment.
“The True Love Project” by Clayton and Sharie King
Two decades ago, a nationwide phenomenon swept the country. Hundreds of thousands of young people took a stand for abstinence due to their Christian faith during the familiar True Love Waits movement. Now, critically acclaimed authors/speakers Clayton and Sharie King seek to reignite the movement with their book, the True Love Project, and two devotionals – 40 Days of Purity for Girls and 40 Days of Purity for Guys. Available September 1, the books biblically define love, sex, and romance. The books also explain why the Bible asks men and women to remain pure and highlight the promises of hope and restoration in God for those who have not.
Targeting teens between the ages of 13 and 18 and parents of teenagers, the True Love Project book and devotionals draw on the existing and trusted True Love Project curriculum, published by LifeWay’s Church Resource Division and also authored by the Kings.
“We’re excited to be partnering with Clayton and Lifeway’s Church Resource division on these books associated with the 20th anniversary of the True Love Waits brand and it’s re-launch as the True Love Project,” explains Dan Lynch, Publisher at B&H Kids. “Our goal was to build resources for teens, parents and church leaders to build upon the core message of purity and how to walk that out in today’s society.”
The True Love Project serves as a summons for the next generation of students to understand their sexuality in light of the gospel.
“When students realize how the gospel impacts their purity, their lives will be changed from the inside out. The world says that sex is everything and that there aren’t any boundaries. That’s just not true,” the Kings say. “God’s plan is different. Teens need to know that God loves them and that His plan for them is so much more than what this world has to offer.”
Clayton King, a pastor and professor born to an unwed fifteen-year-old girl, is on a mission to answer the defining question “What would today’s world look like if teens embraced love as the gospel defines it?” King sets out to prove that there is a way that is more pure, more satisfying, and more fulfilling than any “love” that society is selling. With the presentation of biblical relationships, scientific facts, and faith-building Scripture, the True Love Project is a call to embrace the true love that God has intended for everyone.
“Need You Now – A Story Of Hope” by Plumb aka Tiffany Lee
NEED YOU NOW: A Story of Hope is the incredibly honest and hugely encouraging new book by recording artist, songwriter, and performer PLUMB aka Tiffany Lee. Both laugh-out-loud funny and deeply moving, it is the story of beautiful and embarrassing moments on stage, the joys and trials of motherhood and unbridled forgiveness. It is the story of soul mates, best friends and a marriage redeemed. And more than anything, Need You Now is the story of love, fresh starts and the relentless message that no matter who you are or what you have done…there is always HOPE.
Get an excerpt of the book HERE.