Posted March 4, 2010 by Josh Givens in Commentary and News

Apple Reveals Latest Controversial iPhone App, TigerText

iPhone–Photo credit Wikipedia/Wikimedia, Creative Commons Attribution-ShareAlike 2.0 license.

Apple recently green-lighted the release of  yet another controversial app for the iPhone.

This time the app in question  could potentially be used by cheating spouses.

Called TigerText, the app “allows users to set a time limit on how long a text that they send will hang around after it has been read,”according to Time magazine.

Thirty-four year-old Pro-golfer Tiger Woods is still making headlines as news of his scandalous extra-marital affairs and racy text messages continues to circulate through national media.

Time’s report notes that TigerText, named “coincidentally” after Woods, is capable of deleting a sent text message from the recipient’s phone, the sender’s phone and any severs and databases in-between.

Apple fans and iPhone users know this is not the first time the company has green lighted a less-than-decent or morally questionable software option.

In July 2009, the “Hottest Girls” app hit Apple’s online store and, much to the dismay of countless parents, featured scantily clad lingerie models and even nude pornography stars.

Although Apple executives acted quickly to remove “Hottest Girls,” it seems they are content to approve TigerText, an app which Time suggested could potentially be used between a “prominent politician” and “his mistress.”

TigerText developer X Sigma Partners LLC will even allow potential customers to try the app for free.

At its Web site www.tigertext.com, Sigma Partners also promises the app will soon be available for the Blackberry and Android smartphones.

In response to TigerText’s release, dozens of sites have posted their thoughts on and even concerns with this ethically questionable application and its future ramifications on society as a whole.

Technology news magazine web site Wired noted that TigerText is being “billed as a tool for adulterers” with the slogan “Cover your Tracks.”

In a Technology & Science piece featured on MSNBC.com, PC World’s Sarah Jacobsson admitted that TigerText is “perfect for cheating spouses, shady politicians, sexting teens, and people who send a lot of stupid texts while drunk.”

With countless TigerText purchases ringing in every day, it is becoming increasingly apparent to technology gurus and culture and society researches nationwide just how much value Americans place on privacy and how much they are willing to pay for it.

Although  Sigma Partners founder Jeffery Evans denies marketing TigerText to “people trying to cheat,” the potential ramifications of such technology and subsequent damages to relationships may prove otherwise.